GCMalta

All Courses

Find a course that suits you

Master of Science in Tourism & Events Management

12 months
MQF Level 7
0 FEE
0 INTAKE
90 ECTS

Course Overview

In this degree, you will learn contemporary management skills and study areas such as event management and the principles and practice of tourism. This program helps you to develop specialist knowledge and advanced practical skills in management and study a breadth of topics designed to give you a competitive edge in the tourism and event industries.

You will be immersed in real-world challenges and have access to industry leaders and elective courses to suit your personal and professional development needs. It will provide you with the opportunity to gain both comprehensive conceptual knowledge and an indispensable practical understanding of key areas within tourism and events.

Graduating with this program, you will gain the confidence to manage organizations and achieve business objectives in an efficient and effective manner.

Accredited
Level 7 & 8
Masters degree
90 ECTS

Full Time (Day or Evening Classes): 12 months

Middle to Senior organisational managers in commercial for-profit organisations, the public sector and the voluntary sector.

Prior to entering the Master’s programme of study with the College, applicants should normally possess:

  • A good degree from a recognised university institution or equivalent recognised higher education institution. Whilst a degree in a subject broadly related to Business and Management is advantageous, this is not essential. The application process will carefully consider the suitability of the student to successfully complete the programme based on the information provided. Where appropriate, a discussion will be held with the applicant to determine their suitability, or
  • A graduate level professional qualification from a recognised University institution or appropriate comparable recognised higher education institution. A graduate level professional qualification in a subject broadly related to Business and Management is advantageous. The application process will carefully consider the suitability of the student to successfully complete the programme based on the information provided. Where appropriate, a discussion will be held with the applicant to determine their suitability, or
  • Where appropriate, a pre-master’s orientation programme approved by Global College Malta.

Students whose first Language is not English and who have not previously been exposed to spoken and written English at a reasonably advanced level will normally be required to demonstrate an English competence of IELTS 6.0 or equivalent. The College may undertake a video interview with the prospective student to better understand their English proficiency and, where appropriate, may also require a Medium of Instruction certificate from the student’s previous educational institution. The English language proficiency requirement may be waived if the student is a native speaker of English and they have completed their secondary education in a country where English is the official language or English was the language of instruction where they graduated.

Applicants are strongly encouraged to have two or more years’ relevant work experience, although this need not necessarily be continuous, and may have been undertaken on a voluntary or unpaid basis.

EQF/MQF level of every module, total learning hours and Module Learning Outcome
Module Code Module Name EQF/MQF level ECTS Total hrs of learning
GCM-M03 Research Methods 7 8 200
GCM-M04 Strategic Management 7 8 200
GCM-M18 Consumer Behaviour Insights 7 8 200
GCM-M19 Services and Relationship Marketing 7 8 200
GCM-M21 The Travel and Tourism Business 7 8 200
GCM-M22 Entrepreneurship in the Tourism, Events and Hospitality Industry 7 8 200
GCM-M23 Digital Marketing and Social Media in Tourism and Events Management 7 8 200
GCM-M24 Managing an Event 7 8 200
GCM-M29 Major Project 7 26 650

Module Teaching & Assessment for all modules except Dissertation

The module will normally have the following assessment regime:

– Written examination: this will typically account for some 40% of the final grade and takes the form of a written examination under controlled conditions.

– Individual Essay(s): this will typically account for some 40% of the final grade and takes the form of a specialised essay. Students will be required to explore an emerging trend or topic within the theory and practice of the module discipline. This will require an extensive search of the relevant academic and practitioner-based literature and students will need to make reference to both academic and industrial/practitioner sources in their written work.

– Group work: this will typically account for some 20% of the final grade and takes the form of a report. A selection of the groups will be invited to present or pitch at the end of the module to a panel.

 

Module Teaching & Assessment for Dissertation

Each student will be allocated a supervisor who will help them with the development of their project proposal, oversee progress with the project, comment as appropriate on draft materials produced by the student and be available to assist the student with the project, as appropriate.

The dissertation/major project is assessed via the production of a dissertation of some 10,000 to 12,000 words in length.

Where necessary, a viva voce will be conducted in those instances where the provisional mark is considered to be a marginal pass.

To successfully complete the module an overall pass mark of 40% must be achieved.

All assessments will be submitted via the internationally recognised plagiarism software Turnitin.

For Local/EU Students:

Tuition Fees

Application Fees

Registration Fees

€8,650

€100

€250


For International Students:

Tuition Fees

Application Fees

Visa Sup Doc Fee

Registration Fees

€9,500

€100

€200

€250


Fees include:

  • Assessment fee
  • Overall qualification certificate
  • Course material tutorial support notes
  • Access to online course resources

Monthly discounts are available, please contact one of our student recruitment staff members to learn more.

Face-to-face

Total hours : 2250

Total contact hours: 330

Assessment hours: 260

Self-study hours: 1650

Supervised placement and practice hours: 10

Full-time
19-65+
English
On campus- SmartCity Malta, SCM01, Ricasoli
Four modules are delivered in the first Semester of the Programme. In the second Semester, a further four modules are delivered. GCM-M29, the Major Project, forms the final part of the Programme following the completion of Semester two.
Module Name Learning Outcome
GCM-M03 Research Methods This module provides students with a detailed and contemporary understanding of qualitative and quantitative research activities, as applied in a business and management context. The module will not only support students prior to commencing their dissertation but also help students to understand how data interpretation can support their role in effectively managing organisations at a senior level.
  • Be able to monitor complex circumstances within and around an organisation to determine when to recommend research projects be developed and approved;
  • Be able to authorise the commissioning of appropriately complex organisation-relevant research projects;
  • Be able to manage complex projects if so commissioned by the organisation.
GCM-M04 Strategic Management Successful and effective strategic planning and management is essential for any successful organisation. Middle to senior managers must be able to formulate robust and realistic strategic plans. This module explores high level strategic planning concepts and practices. At the end of the module, you will be able to:
  • Be able to critically analyse the internal and external environment of the organisation;
  • Be able to create a detailed strategic plan for a chosen organisation;
  • Be able to represent complex views underlying the strategic plan to the most senior decision-making team of an organisation; and,
  • Be able to produce a detailed monitoring report on the progress of the strategic plan based on research of the detailed circumstances.
GCM-M18 Consumer Behaviour Insights Establishing close and productive relationships with customers is considered to be key to marketing success, and customer equity has become an important marketing performance indicator. The advent of digital technology and social media have had a major impact on the nature of customer relationships. Today, companies are seeking to engage the customer by creating interactive, participative marketing landscapes. The module provides students with the opportunity to explore theories and leading-edge research findings and apply knowledge by conducting small group discussion and/or activities. The module requires students’ active participation. At the end of the module, you will be able to:
  • Be able to critically evaluate consumer behaviour concepts and theories;
  • Be able to critically analyse factors affecting consumer behaviour;
  • Be able to critically evaluate relevant literature in consumer behaviour;
  • Be able to effectively apply consumer behaviour theories to inform marketing strategies/recommendations; and,
  • Be able to present research ideas based on a critical evaluation of theory and practice.
GCM-M19 Services and Relationship Marketing This module develops an understanding of the particular challenges, opportunities and strategies which are encountered by different types of service business. The module has two distinct elements: services marketing and relationship marketing. At the end of the module, you will be able to:
  • Be able to critically explain how the services sector operates in developed economies;
  • Be able to critically define and illustrate the main components of the services marketing theory;
  • Be able to critically appraise the way in which services marketing theory can be practically applied in the service sector;
  • Be able to develop and justify critical alternative marketing approaches that can be used by service managers; and,
  • Be able to present complex material relating to the topics both verbally and in written form.
GCM-M21 The Travel and Tourism Business The travel and tourism industry comprises several main sectors including, by means of example, accommodation, visitor attractions, travel distribution, and sub-sectors of transportation including aviation, cruise, land-based transport and transport infrastructure. The module explores the economic and operational characteristics of each sector and sub-sector, and the ways in which they interact in the production of travel and tourism products and services. At the end of the module, you will be able to:
  • Be able to critically describe the systems, structures and inter-relationships between different sectors of the international tourism industry;
  • Be able to critically appraise how technology and innovation can enhance destination and tourism experiences;
  • Be able to outline complex concepts relating to international tourism demand and supply in the management of destinations and businesses;
  • Be able to identify the critical issues relating to impact studies and sustainability; and,
  • Be able to critically interpret management needs in the key business areas within the tourism sector.
GCM-M22 Entrepreneurship in the Tourism, Events and Hospitality Industry Hospitality and tourism businesses significantly contribute to the European and world economy in terms of job creation, GDP contribution and have significant impact on local communities. The contribution of tourism to Malta's GDP in 2018 was 12.8%, making tourism one of the top five contributors to the economy. Total tourist expenditure was EUR 2.1 billion, an increase of 8% from 2017. In 2018, there were 3.2 million international arrivals, an 11.0% increase on 2017. Whilst tourism, events and hospitality have been hit by the Covid pandemic, as the world emerges from the pandemic growth in these areas is set to reoccur. At the end of the module, you will be able to:
  • Be able to critically apply, within the hospitality and tourism context, complex theories and concepts of entrepreneurship and enterprise development;
  • Be able to critically evaluate the business environment, its impact on the hospitality and tourism industry sectors and potential for entrepreneurship and enterprise development;
  • Be able to effectively sell business products and/or services to discretionary purchasers;
  • Be able to critically assess the factors which can influence the development of enterprises operating within the hospitality and tourism sectors; and,
  • Be able to critically interpret and synthesise understanding and knowledge relative to the vocational domain.
GCM-M23 Digital Marketing and Social Media in Tourism and Events Management This module accordingly introduces students to the core principles of how digital marketing and social media can help organisations in the arena of Tourism and Events Management to gain a competitive advantage. Information and communication technology is constantly and rapidly changing the way companies interact with consumers. Technological evolution continues apace and marketers are seeking to exploit it in new, creative ways. This module provides a comprehensive framework for understanding the contextual, strategic and operational issues involved in the application of digital transformation to marketing in the area of Tourism and Events Management. At the end of the module, you will be able to:
  • Critically evaluate current developments, the opportunities and challenges of marketing technologies and discuss their future prospects;
  • Identify issues in developing marketing strategies for the web and the mobile wireless web;
  • Demonstrate an understanding and ability to analyses the issues involved in developing a digital marketing strategy;
  • Critically assess and design, implement and measure the success of an online promotional marketing campaign;
  • Effectively analyse digital marketing strategies for the web and the mobile wireless web; and,
  • Develop a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research skills.
GCM-M24 Managing an Event This module acquaints learners with current principles and best practices in project management and applying this knowledge to event management and developing the learners’ ability to formulate, plan, manage and evaluate events. Teaching methods will include case studies. At the end of the module, you will be able to:
  • Be able to develop and execute an event management plan together with an industry standard risk assessment;
  • Be able to understand and discuss the role and responsibilities of the event manager, the project team and event stakeholders in successful event management;
  • Be able to Employ fundamental project management methodologies, tools and techniques to effectively plan an event;
  • Be able to operate as part of an effective team to develop and synthesise the constituent elements of an event plan.
GCM-M29 Dissertation/Major Project This module is designed to allow students the opportunity to engage in a rigorous piece of personal and independent research arising out of their programme of study and allied to their professional field, and to present their findings through a dissertation.
  • Critically monitor and assess the circumstances within and around an organisation to determine when to recommend research projects be developed and approved;
  • Have the knowledge, understanding and authority to authorise the commissioning of appropriate organisation-relevant research projects;
  • Be able to implement research projects if so commissioned.

Have Question?

Don't be shy, ask us!

Drop us a line

Chat with us

WhatsApp