BA in Tourism and Events Management

The module features the fundamentals of management through the functions of planning, organising, controlling and leading. It highlights the strategic approach towards managerial decision-making and provides knowledge to students on how to approach problems, challenges and opportunities linked with human resources, motivation and teamwork. It features the key fundamentals on communication, change management and leadership and highlights the importance of ethical behaviour and social responsibility in managerial decision-making. At the end of the module, you will be able to:

• Exercise management and supervision in the key functions of management, namely, planning, organising, controlling and leading people. Facilitate the process of managing stakeholders and corporate governance in a competitive environment;
• Study and influence culture and managing organisations through behavioural and situational models through motivational techniques;
• Address and apply intelligence in unpredictable change in organisations through teams and team work and demonstrate a level of power and reasoning to manage activities effectively and efficiently;
• Develop performance management systems of people and set measurement control systems;
• Demonstrate aptitude and capabilities to complete basic finance and budgetary control;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

Students will have knowledge and understanding of key components of accounting and finance including measuring and reporting financial position, performance and analysing and interpreting financial statements based on cash-flow statements, profit and loss account and balance sheets. The Module provides a sound basis of cost-volume profit analysis, costing and budgeting. Furthermore, it will provide students with knowledge, skills and competencies on how to make basic capital investment decisions and how to manage working capital. At the end of the module, you will be able to:

• Exercise management and supervision in the key functions of accounting namely, measuring and reporting financial performance, making capital investment decisions, and doing budgets whilst reporting cash flows;
• Study and influence accounting and finance managerial decisions focusing on making capital investment decision and financing the business in the long and short-term;
• Be competent in understanding the regulatory requirements as set out by national and international bodies;
• Address and apply intelligence in unpredictable change in organisations through teams and team work and demonstrate a level of power and reasoning to manage the finance of an organisation effectively and efficiently;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

The module provides students with the knowledge and understanding of strategic HRM and also the skills, abilities and competences to prospective and present managers on how they maximise the potentials of human resources in an organisation. It provide the tools, knowledge and understanding on how the management of human resources management contributes towards corporate objectives. Students will enhance their knowledge and understanding of how HRM theories including performance management, recruitment and selection, employee welfare, ethics and corporate social responsibility, reward systems and talent management can be applied in practice. The module is intended to give students the know-how to resolve HRM issues and highlights the current trends in this important discipline in management. At the end of the module, you will be able to:

• Be able to critically evaluate and apply theories to practice the main concepts and theories of human resources management;
• Be able to identify, assess and practice the key functions of the HR functions from a strategic and operational perspective;
• Be able to identify, determine and apply to practice the international human resources management perspective to issues, challenges and opportunities within the HR function of both public and private sector organisations;
• Apply human resource management within a restructuring context and general organisational context;
• Be able to evaluate and apply in practice the basics of human resources planning, recruitment and selection;
• Be able to identify, evaluate and apply the basic concept of performance and reward management;
• Be able to assess and critically evaluate the challenges, issues and opportunities for employee involvement, employee relations and human resources training and development needs for both public and private sector organisations;
• Be able to identify, evaluate and apply practice in employee welfare principles;
• Be able to apply HRM models, frameworks and HRM paradigms within organisational culture and diversity at the workplace;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

The module covers the different environments within which companies and public sector organisations have to operate and gives the students the appropriate knowledge to assess the strategic capabilities of an organisation. It further provides views and concepts of strategic choices and strategic purposes of organisations and highlights the key components of organisational culture and how this influences and impacts the strategy. Various types of business strategies are explained and tools, models and frameworks on how corporate strategy can be applied through diversification are part of the module content. The module includes theories and practical models that can be applied through innovation and mergers, acquisitions and alliances. Leadership and strategic change and how these are applied within a firm are key elements of this module. At the end of the module, you will be able to:

• Identify the key components of a strategy and issues associated with organisational strategy;
• Appreciate the contributions of different academic disciplines and theoretical lenses to practice strategy analysis;
• Analyze macro- and micro-environments on organisational strategy and identify successful strategies for business organisations;
• Use various concepts and technique to recognize threats and opportunities in the marketplace;
• Identify and analyses how strategic capabilities can provide sustainable competitive advantage;
• Understand and undertake stakeholder analysis and corporate responsibilities performance models;
• Analyse the influence of organisational culture on strategy;
• Identify and assess generic business strategies and internationalization and their benefits in a competitive environment;
• Determine the appropriate choices between mergers and acquisition and alliances;
• Assess the value of strategic change;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

Establishing close and productive relationships with customers is considered to be key to marketing success, and customer equity has become an important marketing performance indicator. Based on a solid understanding of traditional customer relationship management and contemporary customer engagement theories, this module discusses the creation of high quality and engaging customer experiences designed to secure repeat business. At the end of the module, you will be able to:

• Critically evaluate consumer behaviour concepts and theories;
• Critically analyse factors affecting consumer behaviour;
• Critically evaluate relevant literature in consumer behaviour;
• Critically apply consumer behaviour theories to inform marketing strategies/recommendations;
• At a level consistent with MQF Level 6 expectations, present research ideas based on an evaluation of theory and research;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

The travel and tourism industry comprises several main sectors including, by means of example, accommodation, visitor attractions, travel distribution, and sub-sectors of transportation including aviation, cruise, land-based transport and transport infrastructure. The module explores the economic and operational characteristics of each sector and sub-sector, and the ways in which they interact in the production of travel and tourism products and services.

• Be able to critically describe the systems, structures and inter-relationships between different sectors of the international tourism industry;
• Be able to demonstrate a critical understanding of how technology and innovation can enhance destinations and tourism experiences;
• At a level consistent with MQF level 6 expectations, be able to outline concepts relating to international tourism demand and supply in the management of destinations and businesses;
• Be able to critically identify issues relating to impact studies and sustainability;
• Be able to critically recognise management needs in the key business areas within the tourism sector;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

Marketing increasingly occurs in a digital world and marketing graduates require specific knowledge and understanding of the impacts that digital technologies have had on marketing practice and consumer behaviour. The module introduces students to the principles of how digital marketing and social media can help organisations to gain a competitive advantage. Information and communication technology is constantly and rapidly changing the way companies interact with consumers. The module provides a framework for understanding the contextual, strategic and operational issues involved in the application of digital transformation to tourism, events and hospitality management.

• Critically evaluate current developments, the opportunities and challenges of marketing technologies and discuss their future prospects;
• Critically identify issues in developing marketing strategies for the web and the mobile wireless web;
• Demonstrate a critical understanding and ability to analyse the issues involved in developing a digital marketing strategy in respect of tourism and events management;
• Critically assess and design, implement and measure the success of an online promotional marketing campaign;
• Critically analyse digital marketing strategies for the web and the mobile wireless web;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

The module highlights the importance of research mindedness within a business environment and builds upon elements already introduced in the other modules studied on the programme. The module enables students to develop research mindedness, critical understanding and skills for business research. Students will enhance their knowledge and skills on research mindedness and its relevance for practice. They will frame research questions and plan and develop a literature-based project proposal and make use of library/electronic resources. The module will further provide students with knowledge on qualitative and quantitative methodologies and the ethics of business research. The module will enhance a student’s ability to integrate research and theory for evidence-based practice. At the end of the module, you will be able to:

• Recognise the importance and be able to explain the nature and purpose of research and classify different types of research;
• Study and demonstrate the main stages in a research process and identify the characteristics of a good research project;
• Address and apply intelligence in understanding the general standards for research at different levels for effective career progression and self-development;
• Demonstrate competences and skills in identifying research constraints such as funding, time and resources and determine the knowledge, skills and personal qualities researchers need to produce meaningful research outputs;
• Demonstrate competence in using different techniques for generating research topics;
• Address and apply intelligence to negotiate access to data and to consider relevant ethical issues as part of the research project;
• Apply intelligence and competences in planning the management of a research process;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

The majority of tourism, events and hospitality businesses are small. However, the majority of research has been focused on management strategies of small business owners overlooking other perspectives. This module aims to provide students with a broader picture on tourism and hospitality entrepreneurs, encompassing both management and sociological perspectives and case studies from various settings, such as developing and transition economies. Such systematic and comprehensive overview of small businesses and entrepreneurship can add breadth and depth to knowledge and intellectual skill progression, and ultimate career development on graduation. At the end of the module, you will be able to:

• Be able to critically evaluate and apply, within the hospitality and tourism context, appropriate theories and concepts of entrepreneurship and enterprise development;
• Be able to critically analyse and evaluate the business environment, its impact on the hospitality and tourism industry sectors and potential for entrepreneurship and enterprise development;
• Critically apply the skills needed to effectively sell business products and/or services to discretionary purchasers;
• Be able to critically assess the factors which can influence the development of enterprises operating within the hospitality and tourism sectors;
• Be able to critically interpret and synthesise understanding and knowledge relative to the vocational domain;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

This module acquaints learners with current principles and best practices in project management and applying this knowledge to event management and developing the learners’ ability to formulate, plan, manage and evaluate events. Teaching methods will include case studies. At the end of the module, you will be able to:

• Be able to critically develop and execute an event management plan together with an industry standard risk assessment;
• Be able to critically discuss the role and responsibilities of the event manager, the project team and event stakeholders in successful event management;
• Be able to critically employ project management methodologies, tools and techniques to effectively plan an event;
• Be able to operate as part of an effective team to develop and critically synthesise the constituent elements of an event plan;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.

Each student will be guided on a one-to-one basis by an appointed supervisor on how to identify an appropriate research topic, an appropriate approach to adopt in seeking to address the agreed research question and how to apply relevant research philosophies and strategies. Students will be expected to be able to justify identified research questions and test emerging research hypotheses. The module necessarily seeks to build on BABM19. At the end of the module, you will be able to:

• Manage and transform a research proposal into a research study that has the potential to add value to the area being explored;
• Manage the planning of a research project, taking into account potentially complex and unpredictable situations, and including research milestones;
• Undertake an analytical literature review in the chosen discipline area and, from this review, prepare an appropriate bibliography;
• Understand and explain the relevance of differing philosophical perspectives and understand the main research paradigms which are significant for a business research project;
• Understand the importance of research ethics at each stage of a research project, having regard to, for example, the principles of data protection and data management;
• Review and apply knowledge to determine appropriate sampling techniques for a variety of differing research scenarios and be able to justify their selection;
• Manage complex techniques to gather secondary and primary data and apply the knowledge, skills and understanding gained to an actual research project;
• Make a contribution to professional knowledge and practice through the output of the major project;
• Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.