Master of Science Management

The study of marketing plays an essential component of the knowledge, skills
and competence of middle to senior
manager, particularly in a fast moving and complex global marketplace. The
module will develop high level and
advanced marketing knowledge and skills in the learner. At the end of the
module, you will be able to:

• Be able to critically analyse and demonstrate the relative
  importance of marketing to a specific business
  or organization;
•  
• Be able to create a high level brief for a market research
  organisation to carry out a specific research
  project based on sound organisational research;
•  
• Be able to supervise and monitor marketing spend as part of a
  continuing campaign for a specified
  organization;
•  
• Be able to demonstrate the necessary competencies to be able to be
  responsible for generating customer
  interaction in an organisation’s market research approaches.

Middle to senior managers are expected to manage budgets, control costs and
improve productivity. This module
will support the development of high level skills in this discipline area
and enable students to have confidence
in accountancy and finance matters as they assume more senior roles with
added responsibilities. At the end of
the module, you will be able to:

• Be able to produce competent draft accounts for an organisation;
• Be able to create a competent budget incorporating both annual and
  capital expenditure evaluating the
  appropriate balance of these;
• Be able to effectively demonstrate, based on research, the different
  means of appraising investment
  projects as part of a capital investment plan, and authorise the
  most appropriate for a given organisation;
• Be able to demonstrate an ability to be able authorise expenditure
  against budget; and,
• Be able to monitor regularly-reported management accounts and
  authorise remedial action where relevant.

This module provides students with a detailed and contemporary understanding
of qualitative and quantitative
research activities, as applied in a business and management context. The
module will not only support students
prior to commencing their dissertation but also help students to understand
how data interpretation can support
their role in effectively managing organisations at a senior level.

• Be able to monitor complex circumstances within and around an
  organisation to determine when to recommend
  research projects be developed and approved;
• Be able to authorise the commissioning of appropriately complex
  organisation-relevant research projects;
• Be able to manage complex projects if so commissioned by the
  organisation.

Successful and effective strategic planning and management is essential for
any successful organisation. Middle
to senior managers must be able to formulate robust and realistic strategic
plans. This module explores high
level strategic planning concepts and practices. At the end of the module,
you will be able to:

• Be able to critically analyse the internal and external environment
  of the organisation;
• Be able to create a detailed strategic plan for a chosen
  organisation;
• Be able to represent complex views underlying the strategic plan to
  the most senior decision-making team
  of an organisation; and,
• Be able to produce a detailed monitoring report on the progress of
  the strategic plan based on research of
  the detailed circumstances.

The study of organisational behaviour and Human Resource Management
underpins Strategy, Leadership and Change
Management. The module will provide the learner with a detailed
understanding of current and emerging global
practice in respect of managing and developing an organisation’s human
capital. At the end of the module, you
will be able to:

• Have the competency to effectively supervise a staff team;
• Be able to identify, set, and achieve complex personal and staff
  goals;
• Have the competency to be able to manage a department or section of
  an organisation, including the
  personnel within it;
• Have the competency to be able to select an appropriate person(s) to
  recruit to an identified
  organisational post; and,
• Have the competency to be able to select an appropriate person(s) to
  undertake a successful project.

In the absence of effective leadership organisations will fail. This module
explores the attributes of what
makes an effective organisational leader, the techniques they employ and how
effective leaders are essential to
sustainable succession planning. At the end of the module, you will be able
to:

• Be able to effectively apply higher level leadership behaviours in
  different organisational circumstances;
• Be able to effectively collaborate with colleagues to ensure the
  development of complementary and
  appropriate leadership approaches across the organisation; and,
• Be able to critically monitor leadership behaviours across an
  organisation through a formal and continuing
  research process.

This Master’s level module is designed to help students to learn how to run a real business by doing
just that: learning the key skills and knowledge needed to set up, run, sustain and develop a viable
and successful business in times of constant change. The module equips students with a robust
advanced knowledge base and the required skill sets essential to be able to successfully exploit
emerging business opportunities and then how to manage the new venture with a long term focus and
strategy. At the end of the module, you will be able to:

• Be able to critically appraise whether a proposed business start-up is a sound and
  sustainable business proposition;
• Be able to critically and effectively sell business products and/or services to
  discretionary purchasers;
• Be able to apply the opportunities for securing business start-up funding, including the
  European Union funding assistance framework; and,
• Have the competency to be able to successfully negotiate with a financial institution for a
  loan or other form of funding assistance for a proposed business start-up.

In today’s ever changing world and the increasing blurring of economic boundaries, expanding
international trade, the ease of data transfer and the rise of the global citizen mean that if
businesses are to retain their relevance and remain successful then they must be able to continually
adapt to cultural and technological challenges. At the end of the module, you will be able to:

• Be able to critically understand the concepts of international business at a time of
  unprecedented globalisation and global change;
• Be able to critically understand the contemporary international business environment and the
  influencing factors of politics, social and culture, economics, technology and the law;
• Be able to critically understand the dynamics of global strategy including markets,
  competitiveness and emerging change factors;
• Be able to critically understand cross-cultural management and international business
  expectations;
• Be able to critically understand international business ethics and corporate social
  responsibility; and,
• Be able to critically understand how international operations can impact upon marketing and
  promotion, operational decision-making and organisational structures and design.

This module is designed to allow students the opportunity to engage in a rigorous piece of personal
and
independent research arising out of their programme of study and allied to their professional field,
and to
present their findings through a dissertation.

• Critically monitor and assess the circumstances within and around an organisation to
  determine when to
  recommend research projects be developed and approved;
• Have the knowledge, understanding and authority to authorise the commissioning of
  appropriate
  organisation-relevant research projects;
• Be able to implement research projects if so commissioned.