Course Overview
The Global College Malta BA in Marketing programme will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.
The BA in Marketing programme explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.
Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.
A distinctive part of this course is the way you’ll develop as a team player. You will engage in team-based exercises that help you to understand the real issues facing organisations and how human resources management can play a part in problem solving. The College’s BA in Marketing prioritises building professional practice capabilities through problem-based and experiential learning. This approach will equip you with the skills and qualities sought by employers across the private, public and not-for-profit sectors.
All the College’s courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.
The course is studied on a full-time basis over a period of three years.
| Module Code | Module Name | EQF/MQF level | ECTS | Total hrs of learning |
| BABM01 | Principles of Business Management | 5 | 15 | 375 |
| BABM02 | Fundamentals of Management Accounting and Finance | 5 | 15 | 375 |
| BABM03 | Human Resources Management | 5 | 15 | 375 |
| BABM04 | Strategic Management | 5 | 15 | 375 |
| BABM09 | Consumer Behaviour | 6 | 15 | 375 |
| BABM10 | Marketing Analysis | 6 | 15 | 375 | BABM11 | Digital Marketing | 6 | 15 | 375 |
| BABM19 | Research Methods | 6 | 15 | 375 |
| BABM26 | International Marketing Management | 6 | 15 | 375 |
| BABM27 | Services and Relationship Marketing | 6 | 15 | 375 |
| BABM33 | Major Project | 6 | 30 | 750 |
Module Teaching & Assessment for all modules except Dissertation
The module will be delivered through a flexible combination of modern face-to-face lectures, webinars, seminars and discussion forums, tutorials, group work, case studies, guest speakers, organisational visits and independent study. Delivery of the module has close regard to the needs of learners. Accordingly, much of the learning is either delivered at times to suit those learners who may have day time employment or child care commitments or made available in a supported teaching format. At all times, the views and needs of students are taken into account. By means of example, theoretical concepts might typically be delivered to students in modern face-to-face lecture formats which may then be further developed through subsequent interactions based around small group seminars, group case study analysis and digital discussions. Modern face-to-face and interactive learning sessions encourage students to critically examine key elements of business and management. In addition to attendance at formal learning sessions, students are expected to undertake independent self-study in order to support their individual learning journeys.
The assessment strategy for the module is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module. Thus, the summative assessments for this module consist of:
- An in-semester test and a final examination.
- The in-semester test (25% of the final module mark) lasts for 90 minutes and is a mix of multiple-choice and open-ended questions.
The final two-hour examination (75% of final mark) consists of four multi-part questions, two of which should be answered. It is designed to reflect the learning outcomes.
Module Teaching & Assessment for Dissertation
Each student will be allocated a supervisor who will help them with the development of their project proposal, oversee progress with the project, comment as appropriate on draft materials produced by the student and be available to assist the student with the project, as appropriate.
The final year major project is assessed via the production of a dissertation which is normally some 12,000 to 15,000 words in length.
Where necessary, a viva voce will be conducted in those instances where the provisional mark is considered to be a marginal pass.
The major project has to include theoretical and critical discussion and is processed through Turnitin Software for Similarity. Students will be provided knowledge and understanding of how Academic Integrity is applied and how the Turnitin Similarity Report will be interpreted by Assessors. Additionally, all assignments must be referenced with appropriate citations using the Harvard Referencing Style Guidelines. Both Academic Integrity and Referencing Style practice will be explained in a 2-hour session provided by the College to all students in the student induction phase prior to the commencement of the programme.
To successfully complete the module an overall pass mark of 40% must be achieved. All assessments will be submitted via the internationally recognised plagiarism software Turnitin.
For Local/EU Students:
|
Year |
Tuition Fees |
Application Fees |
Registration Fees |
|
Year 1 |
€3,900 |
€100 |
€250 |
|
Year 2 |
€3,750 |
N/A |
N/A |
|
Year 3 |
€4,500 |
N/A |
N/A |
For International Students:
|
Year |
Tuition Fees |
Application Fees |
Visa Sup Doc Fee |
Registration Fees |
|
Year 1 |
€6,500 |
€100 |
€200 |
€250 |
|
Year 2 |
€4,750 |
N/A |
N/A |
N/A |
|
Year 3 |
€5,550 |
N/A |
N/A |
N/A |
Fees include:
- Assessment fee
- Overall qualification certificate
- Course material tutorial support notes
- Access to online course resources
Monthly discounts are available, please contact one of our student recruitment staff members to learn more.
Registration for programmes can be made either online or by hand. For more information please visit the Admissions Section here
Total: 4500
Contact Hours: 780
Assessment Hours: 220
Self Study Hours: 3,500
| Module Name | Learning Outcome |
| BABM01 Principles of Business Management | The module features the fundamentals of management through the functions of planning,
organising, controlling and leading. It highlights the strategic approach towards managerial
decision-making and provides knowledge to students on how to approach problems, challenges and
opportunities linked with human resources, motivation and teamwork. It features the key fundamentals
on communication, change management and leadership and highlights the importance of ethical
behaviour and social responsibility in managerial decision-making. At the end of the module, you
will be able to:
|
| BABM02 Fundamentals of Management Accounting and Finance |
Students will have knowledge and understanding of key components of accounting and finance including
measuring and reporting financial position, performance and analysing and interpreting financial
statements based on cash-flow statements, profit and loss account and balance sheets. The Module
provides a sound basis of cost-volume profit analysis, costing and budgeting. Furthermore, it will
provide students with knowledge, skills and competencies on how to make basic capital investment
decisions and how to manage working capital. At the end of the module, you will be able to:
|
| BABM03 Human Resources Management |
The module provides students with the knowledge and understanding of strategic HRM and also the
skills, abilities and competences to prospective and present managers on how they maximise the
potentials of human resources in an organisation. It provide the tools, knowledge and understanding
on how the management of human resources management contributes towards corporate objectives.
Students will enhance their knowledge and understanding of how HRM theories including performance
management, recruitment and selection, employee welfare, ethics and corporate social responsibility,
reward systems and talent management can be applied in practice. The module is intended to give
students the know-how to resolve HRM issues and highlights the current trends in this important
discipline in management. At the end of the module, you will be able to:
|
| BABM04 Strategic Management |
The module covers the different environments within which companies and public sector organisations
have to operate and gives the students the appropriate knowledge to assess the strategic
capabilities of an organisation. It further provides views and concepts of strategic choices and
strategic purposes of organisations and highlights the key components of organisational culture and
how this influences and impacts the strategy. Various types of business strategies are explained and
tools, models and frameworks on how corporate strategy can be applied through diversification are
part of the module content. The module includes theories and practical models that can be applied
through innovation and mergers, acquisitions and alliances. Leadership and strategic change and how
these are applied within a firm are key elements of this module. At the end of the module, you will
be able to:
|
| BABM09 Consumer Behaviour |
Establishing close and productive relationships with customers is considered to be key to marketing
success, and customer equity has become an important marketing performance indicator.
Based on a solid understanding of traditional customer relationship management and contemporary
customer engagement theories, this module discusses the creation of high quality and engaging
customer experiences designed to secure repeat business. At the end of the module, you will be able
to:
|
| BABM10 Marketing Analytics |
The module introduces students to the key concepts of digital analytics in the marketing discipline
and how analytics can build knowledge of online customer behaviour and campaign effectiveness that
can be used effectively in the business environment within which marketers now have to operate.
At the end of the module, you will be able to:
|
| BABM11 Digital Marketing |
Marketing increasingly occurs in a digital world and marketing graduates require specific knowledge
and understanding of the impacts that digital technologies have had on marketing practice and
consumer behaviour. The module introduces students to the core principles of how digital marketing
and social media can help organisations to gain a competitive advantage. Information and
communication technology is constantly and rapidly changing the way companies interact with
consumers. The module provides a framework for understanding the contextual, strategic and
operational issues involved in the application of digital transformation to marketing. At the end of
the module, you will be able to:
|
| BABM19 Research Methods |
The module highlights the importance of research mindedness within a business environment and builds
upon elements already introduced in the other modules studied on the programme. The module enables
students to develop research mindedness, critical understanding and skills for business research.
Students will enhance their knowledge and skills on research mindedness and its relevance for
practice. They will frame research questions and plan and develop a literature-based project
proposal and make use of library/electronic resources. The module will further provide students with
knowledge on qualitative and quantitative methodologies and the ethics of business research. The
module will enhance a student’s ability to integrate research and theory for evidence-based
practice. At the end of the module, you will be able to:
|
| BABM26 International Marketing Management |
The module will develop students’ critical thinking and ability to apply and adapt theories to case
studies in international marketing. In exploring the international marketing mix, students will
enhance their managerial confidence in operating in increasingly diverse and less understood
environments, develop their awareness of cultural issues in international marketing and also the
impact of ethical issues and corporate social responsibility in international markets. At the end of
the module, you will be able to:
|
| BABM27 Services and Relationship Marketing |
The module initially introduces the principles of services marketing. The services sector, such as
telecommunications, financial services, hospitality, transportation services, healthcare, and
professional services, accounts for over three-quarters of Gross Domestic Product and employment in
most developed countries. In light of the growing importance of services in local and global
economies, it is important to understand the functionality of service offerings. This module will
explore the distinctive characteristics of services and explore how these characteristics affect the
marketing approaches used by organisations. At the end of the module, you will be able to:
|
| BABM33 Management Research Project |
Each student will be guided on a one-to-one basis by an appointed supervisor on how to identify an
appropriate research topic, an appropriate approach to adopt in seeking to address the agreed
research question and how to apply relevant research philosophies and strategies. Students will be
expected to be able to justify identified research questions and test emerging research hypotheses.
The module necessarily seeks to build on BABM19. At the end of the module, you will be able to:
|