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BA in Marketing

36 months
MQF Level 6
0 FEE
0 INTAKE
180 ECTS

Course Overview

The Global College Malta BA in Marketing programme will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

The BA in Marketing programme explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.

A distinctive part of this course is the way you’ll develop as a team player. You will engage in team-based exercises that help you to understand the real issues facing organisations and how human resources management can play a part in problem solving. The College’s BA in Marketing prioritises building professional practice capabilities through problem-based and experiential learning. This approach will equip you with the skills and qualities sought by employers across the private, public and not-for-profit sectors. 

All the College’s courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.

The course is studied on a full-time basis over a period of three years.

Accredited
Level 6
Undergraduate degree
180 ECTS
36 months/ 3 years
Students, managers or aspiring managers who are keen to progress in their chosen career and want to broaden their knowledge, improve their skills and increase their competence in Accounting and Finance disciplines and functions.
The entry criteria for the College’s Bachelor of Arts in Accounting and Finance is designed to offer a number of entry routes, so that each applicant’s previously certificated academic qualifications, prior learning experience and experiential skills can be taken fully into account when determining whether an offer of a place to study can be made. Prior to entering the College’s Bachelor of Arts in Accounting and Finance programme, applicants are normally expected to be able to demonstrate a minimum of a Maltese matriculation certificate (or equivalent qualifications), with two subjects at an advanced level, three other subjects at an intermediate level and Systems of Knowledge, and a pass at Grade 5 or better in the English Language Secondary Education Certificate. If the prospective student is not in possession of a secondary education certificate in English, they may be asked by the College to demonstrate their English Language competence. Alternatively, a prospective student can be admitted with three subjects at Advanced Level (MQF 4) (or equivalent qualifications), and a pass at Grade 5 or better in the English Language Secondary Education Certificate.
EQF/MQF level of every module, total learning hours and Module Learning Outcome
Module Code Module Name EQF/MQF level ECTS Total hrs of learning
BABM01 Principles of Business Management 5 15 375
BABM02 Fundamentals of Management Accounting and Finance 5 15 375
BABM03 Human Resources Management 5 15 375
BABM04 Strategic Management 5 15 375
BABM09 Consumer Behaviour 6 15 375
BABM10 Marketing Analysis 6 15 375
BABM11 Digital Marketing 6 15 375
BABM19 Research Methods 6 15 375
BABM26 International Marketing Management 6 15 375
BABM27 Services and Relationship Marketing 6 15 375
BABM33 Major Project 6 30 750

Module Teaching & Assessment for all modules except Dissertation

The module will be delivered through a flexible combination of modern face-to-face lectures, webinars, seminars and discussion forums, tutorials, group work, case studies, guest speakers, organisational visits and independent study. Delivery of the module has close regard to the needs of learners. Accordingly, much of the learning is either delivered at times to suit those learners who may have day time employment or child care commitments or made available in a supported teaching format. At all times, the views and needs of students are taken into account. By means of example, theoretical concepts might typically be delivered to students in modern face-to-face lecture formats which may then be further developed through subsequent interactions based around small group seminars, group case study analysis and digital discussions. Modern face-to-face and interactive learning sessions encourage students to critically examine key elements of business and management. In addition to attendance at formal learning sessions, students are expected to undertake independent self-study in order to support their individual learning journeys.

The assessment strategy for the module is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module. Thus, the summative assessments for this module consist of:

  • An in-semester test and a final examination.
  • The in-semester test (25% of the final module mark) lasts for 90 minutes and is a mix of multiple-choice and open-ended questions.

The final two-hour examination (75% of final mark) consists of four multi-part questions, two of which should be answered. It is designed to reflect the learning outcomes.


Module Teaching & Assessment for Dissertation

Each student will be allocated a supervisor who will help them with the development of their project proposal, oversee progress with the project, comment as appropriate on draft materials produced by the student and be available to assist the student with the project, as appropriate.

The final year major project is assessed via the production of a dissertation which is normally some 12,000 to 15,000 words in length.

Where necessary, a viva voce will be conducted in those instances where the provisional mark is considered to be a marginal pass.

The major project has to include theoretical and critical discussion and is processed through Turnitin Software for Similarity. Students will be provided knowledge and understanding of how Academic Integrity is applied and how the Turnitin Similarity Report will be interpreted by Assessors. Additionally, all assignments must be referenced with appropriate citations using the Harvard Referencing Style Guidelines. Both Academic Integrity and Referencing Style practice will be explained in a 2-hour session provided by the College to all students in the student induction phase prior to the commencement of the programme.

To successfully complete the module an overall pass mark of 40% must be achieved. All assessments will be submitted via the internationally recognised plagiarism software Turnitin.

For Local/EU Students:

Year

Tuition Fees

Application Fees

Registration Fees

Year 1

€3,900

€100

€250

Year 2

€3,750

N/A

N/A

Year 3

€4,500

N/A

N/A


For International Students:

Year

Tuition Fees

Application Fees

Visa Sup Doc Fee

Registration Fees

Year 1

€6,500

€100

€200

€250

Year 2

€4,750

N/A

N/A

N/A

Year 3

€5,550

N/A

N/A

N/A


 

Fees include:

  • Assessment fee
  • Overall qualification certificate
  • Course material tutorial support notes
  • Access to online course resources

Monthly discounts are available, please contact one of our student recruitment staff members to learn more.

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