Course Overview
This course is designed to enhance and upgrade the general management knowledge, skills, and aptitude of the students with special attention and focus on marketing by giving them the key inputs in the concerned areas through interactive lectures, case discussions workshops, roleplays, and self-learning exercises. The programme is delivered on a full-time basis mode in each key area by means of a student-centric learning approach. The whole programme is highly interactive, and it is expected to enrich the students’ knowledge in key managerial areas; sharpen their managerial skills; and enhance their professional competence in today’s highly dynamic business environment.
Full Time (Day or Evening Classes): 18 months
Prior to entering the Master’s programme of study with the College, applicants should normally possess:
- A good degree from a recognised university institution or equivalent recognised higher education institution. Whilst a degree in a subject broadly related to Business and Management is advantageous, this is not essential. The application process will carefully consider the suitability of the student to successfully complete the programme based on the information provided. Where appropriate, a discussion will be held with the applicant to determine their suitability, or
- A graduate level professional qualification from a recognised University institution or appropriate comparable recognised higher education institution. A graduate level professional qualification in a subject broadly related to Business and Management is advantageous. The application process will carefully consider the suitability of the student to successfully complete the programme based on the information provided. Where appropriate, a discussion will be held with the applicant to determine their suitability, or
- Where appropriate, a pre-master’s orientation programme approved by Global College Malta.
Students whose first Language is not English and who have not previously been exposed to spoken and written English at a reasonably advanced level will normally be required to demonstrate an English competence of IELTS 6.0 or equivalent. The College may undertake a video interview with the prospective student to better understand their English proficiency and, where appropriate, may also require a Medium of Instruction certificate from the student’s previous educational institution. The English language proficiency requirement may be waived if the student is a native speaker of English and they have completed their secondary education in a country where English is the official language or English was the language of instruction where they graduated.
Applicants are strongly encouraged to have two or more years’ relevant work experience, although this need not necessarily be continuous, and may have been undertaken on a voluntary or unpaid basis.
Module Teaching & Assessment for all modules except Dissertation
The module will normally have the following assessment regime:
– Written examination: this will typically account for some 40% of the final grade and takes the form of a written examination under controlled conditions.
– Individual Essay(s): this will typically account for some 40% of the final grade and takes the form of a specialised essay. Students will be required to explore an emerging trend or topic within the theory and practice of the module discipline. This will require an extensive search of the relevant academic and practitioner-based literature and students will need to make reference to both academic and industrial/practitioner sources in their written work.
– Group work: this will typically account for some 20% of the final grade and takes the form of a report. A selection of the groups will be invited to present or pitch at the end of the module to a panel.
Module Teaching & Assessment for Dissertation
Each student will be allocated a supervisor who will help them with the development of their project proposal, oversee progress with the project, comment as appropriate on draft materials produced by the student and be available to assist the student with the project, as appropriate.
The dissertation/major project is assessed via the production of a dissertation of some 10,000 to 12,000 words in length.
Where necessary, a viva voce will be conducted in those instances where the provisional mark is considered to be a marginal pass.
To successfully complete the module an overall pass mark of 40% must be achieved.
All assessments will be submitted via the internationally recognised plagiarism software Turnitin.
| Module Code | Module Name | EQF/MQF level | ECTS | Total hrs of learning |
| GCM-M01 | Marketing in Practice | 7 | 8 | 200 |
| GCM-M03 | Research Methods | 7 | 8 | 200 |
| GCM-M04 | Strategic Management | 7 | 8 | 200 |
| GCM-M06 | Leadership | 7 | 8 | 200 |
| GCM-M17 | Concepts and Strategies of International Marketing Management | 7 | 8 | 200 |
| GCM-M18 | Consumer Behaviour Insights | 7 | 8 | 200 |
| GCM-M19 | Services and Relationship Marketing | 7 | 8 | 200 |
| GCM-M20 | Using Digital Marketing and Social Media to gain competitive advantage | 7 | 8 | 200 |
| GCM-M29 | Dissertation / Major Project | 7 | 26 | 650 |
For Local/EU Students:
|
Tuition Fees |
Application Fees |
Registration Fees |
|
€8,650 |
€100 |
€250 |
For International Students:
|
Tuition Fees |
Application Fees |
Visa Sup Doc Fee |
Registration Fees |
|
€9,500 |
€100 |
€200 |
€250 |
Fees include:
- Assessment fee
- Overall qualification certificate
- Course material tutorial support notes
- Access to online course resources
Monthly discounts are available, please contact one of our student recruitment staff members to learn more.
Registration for programmes can be made either online or by hand. For more information please visit the Admissions Section here
Total hours : 2250
Total contact hours: 330
Assessment hours: 260
Self-study hours: 1650
Supervised placement and practice hours: 10
| Module Name | Learning Outcome |
| GCM-M01 Marketing in Practice |
The study of marketing plays an essential component of the knowledge, skills and competence of middle to senior
manager, particularly in a fast moving and complex global marketplace. The module will develop high level and
advanced marketing knowledge and skills in the learner. At the end of the module, you will be able to:
|
| GCM-M03 Research Methods |
This module provides students with a detailed and contemporary understanding of qualitative and quantitative
research activities, as applied in a business and management context. The module will not only support students
prior to commencing their dissertation but also help students to understand how data interpretation can support
their role in effectively managing organisations at a senior level.
|
| GCM-M04 Strategic Management |
Successful and effective strategic planning and management is essential for any successful organisation. Middle
to senior managers must be able to formulate robust and realistic strategic plans. This module explores high
level strategic planning concepts and practices. At the end of the module, you will be able to:
|
| GCM-M06 Leadership |
In the absence of effective leadership organisations will fail. This module explores the attributes of what
makes an effective organisational leader, the techniques they employ and how effective leaders are essential to
sustainable succession planning. At the end of the module, you will be able to:
|
| GCM-M17 Concepts and strategies of International Marketing Management |
It is increasingly difficult for many organisations to restrict their services to domestic markets only.
Accordingly, knowledge of international issues is of vital importance to all organisations whether they are
actively involved in foreign markets or have foreign competitors in their home market. At the end of the module,
you will be able to:
|
| GCM-M18 Consumer Behaviour Insights |
Establishing close and productive relationships with customers is considered to be key to marketing success, and
customer equity has become an important marketing performance indicator. The advent of digital technology and
social media have had a major impact on the nature of customer relationships. Today, companies are seeking to
engage the customer by creating interactive, participative marketing landscapes. The module provides students
with the opportunity to explore theories and leading-edge research findings and apply knowledge by conducting
small group discussion and/or activities. The module requires students’ active participation. At the end of the
module, you will be able to:
|
| GCM-M19 Services and Relationship Marketing |
This module develops an understanding of the particular challenges, opportunities and strategies which are
encountered by different types of service business. The module has two distinct elements: services marketing and
relationship marketing. At the end of the module, you will be able to:
|
| GCM-M20 Using Digital Marketing and Social Media to gain competitive advantage |
This module accordingly introduces students to the core principles of how digital marketing and social media can
help organisations to gain a competitive advantage. Information and communication technology is constantly and
rapidly changing the way companies interact with consumers. Technological evolution continues apace and
marketers are seeking to exploit it in new, creative ways. This module provides a comprehensive framework for
understanding the contextual, strategic and operational issues involved in the application of digital
transformation to marketing. At the end of the module, you will be able to:
|
| GCM-M29 Dissertation/Major Project |
This module is designed to allow students the opportunity to engage in a rigorous piece of personal and
independent research arising out of their programme of study and allied to their professional field, and to
present their findings through a dissertation.
|