We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
With a diverse background in industries such as retail and hospitality, Mathea has developed a broad perspective that informs her approach to marketing. Her interest in the field led her to pursue a Master’s degree in Digital Marketing and Strategic Management, providing her with the latest tools and strategies to navigate the ever-evolving marketing world.
Mathea is passionate about making marketing relatable to students. In class, she’s often dissecting some of the most viral campaigns with her students or exploring how some of their favourite brands have become global phenomena. It’s all about making marketing fun, relatable, and easy to connect with.
In her free time, she enjoys a wide variety of sports, reading, and exploring new places. She is eager to learn alongside her students, fostering both their academic and personal growth.