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Global College Malta was delighted to host five exceptional students from École de Commerce De Lyon for a dynamic four-day exchange program centred around marketing. This enriching experience not only strengthened the bond between the two esteemed institutions but also provided the students with invaluable insights into key marketing concepts and the unique cultural heritage of Malta.
During their stay, the students participated in engaging workshops and interactive sessions led by Global College Malta’s esteemed faculty. The program’s curriculum was meticulously designed to cover essential marketing principles, including consumer behaviour, digital marketing strategies, brand management, and market research techniques. The hands-on approach allowed the students to apply theoretical knowledge to practical scenarios, fostering a deeper understanding of the subject.
This collaboration between Global College Malta and École de Commerce De Lyon underscored the importance of international cooperation in higher education. By sharing knowledge and cultural experiences, both institutions aim to prepare their students for the globalised business world. The exchange program broadened the students’ academic horizons and cultivated lifelong friendships and professional networks.
As the program concluded, the students expressed gratitude for the unforgettable experience, highlighting how the blend of academic learning and cultural exploration enriched their perspectives. Global College Malta looks forward to continuing this fruitful partnership with École de Commerce De Lyon, paving the way for future exchanges that inspire and educate the next generation of global leaders.
