Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Exchange Students from École de Commerce de Lyon Experience Malta’s Marketing and Culture

Global College Malta recently welcomed a group of exchange students from École de Commerce de Lyon for an intensive two-week marketing programme. The initiative aimed to enhance their understanding of marketing concepts while improving their command of the English language in a dynamic and immersive setting.

Throughout the programme, students engaged in interactive lectures, case studies, and practical exercises designed to bridge theory with real-world applications. They explored various aspects of marketing, including digital strategies, consumer behaviour, and brand positioning, gaining insights into how businesses operate in an international context.

Beyond the classroom, the group had the opportunity to experience Malta’s rich history and culture. A guided tour took them to some of the island’s most iconic sites, including:

  • Mdina – The Silent City, with its medieval streets and breathtaking views.
  • Rabat – Home to ancient catacombs and traditional Maltese charm.
  • Valletta – The capital city, filled with historic landmarks and vibrant city life.
  • Ħaġar Qim Temples – A UNESCO World Heritage site, showcasing Malta’s prehistoric past.

The cultural experiences complemented their academic learning, offering a deeper appreciation of how history, heritage, and local identity shape marketing and consumer engagement in different markets.

This exchange programme not only strengthened their language skills and marketing knowledge but also provided valuable networking opportunities, fostering connections between future business professionals from different backgrounds.

Leave a Reply