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BA in Marketing

36 months
MQF Level 6
0 FEE
0 INTAKE
180 ECTS

Course Overview

The Global College Malta BA in Marketing programme will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

The BA in Marketing programme explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.

A distinctive part of this course is the way you’ll develop as a team player. You will engage in team-based exercises that help you to understand the real issues facing organisations and how human resources management can play a part in problem solving. The College’s BA in Marketing prioritises building professional practice capabilities through problem-based and experiential learning. This approach will equip you with the skills and qualities sought by employers across the private, public and not-for-profit sectors. 

All the College’s courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.

The course is studied on a full-time basis over a period of three years.

Accredited
Level 6
Undergraduate degree
180 ECTS
36 months/ 3 years
Students, managers or aspiring managers who are keen to progress in their chosen career and want to broaden their knowledge, improve their skills and increase their competence in Marketing disciplines and functions.
The entry criteria for the College’s Bachelor of Arts in Marketing is designed to offer a number of entry routes, so that each applicant’s previously certificated academic qualifications, prior learning experience and experiential skills can be taken fully into account when determining whether an offer of a place to study can be made. Prior to entering the College’s Bachelor of Arts in Marketing programme, applicants are normally expected to be able to demonstrate a minimum of a Maltese matriculation certificate (or equivalent qualifications), with two subjects at an advanced level, three other subjects at an intermediate level and Systems of Knowledge, and a pass at Grade 5 or better in the English Language Secondary Education Certificate. If the prospective student is not in possession of a secondary education certificate in English, they may be asked by the College to demonstrate their English Language competence. Alternatively, a prospective student can be admitted with three subjects at Advanced Level (MQF 4) (or equivalent qualifications), and a pass at Grade 5 or better in the English Language Secondary Education Certificate.
EQF/MQF level of every module, total learning hours and Module Learning Outcome
Module Code Module Name EQF/MQF level ECTS Total hrs of learning
BABM01 Principles of Business Management 5 15 375
BABM02 Fundamentals of Management Accounting and Finance 5 15 375
BABM03 Human Resources Management 5 15 375
BABM04 Strategic Management 5 15 375
BABM09 Consumer Behaviour 6 15 375
BABM10 Marketing Analysis 6 15 375
BABM11 Digital Marketing 6 15 375
BABM19 Research Methods 6 15 375
BABM26 International Marketing Management 6 15 375
BABM27 Services and Relationship Marketing 6 15 375
BABM33 Major Project 6 30 750

Module Teaching & Assessment for all modules except Dissertation

The module will be delivered through a flexible combination of modern face-to-face lectures, webinars, seminars and discussion forums, tutorials, group work, case studies, guest speakers, organisational visits and independent study. Delivery of the module has close regard to the needs of learners. Accordingly, much of the learning is either delivered at times to suit those learners who may have day time employment or child care commitments or made available in a supported teaching format. At all times, the views and needs of students are taken into account. By means of example, theoretical concepts might typically be delivered to students in modern face-to-face lecture formats which may then be further developed through subsequent interactions based around small group seminars, group case study analysis and digital discussions. Modern face-to-face and interactive learning sessions encourage students to critically examine key elements of business and management. In addition to attendance at formal learning sessions, students are expected to undertake independent self-study in order to support their individual learning journeys.

The assessment strategy for the module is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module. Thus, the summative assessments for this module consist of:

  • An in-semester test and a final examination.
  • The in-semester test (25% of the final module mark) lasts for 90 minutes and is a mix of multiple-choice and open-ended questions.

The final two-hour examination (75% of final mark) consists of four multi-part questions, two of which should be answered. It is designed to reflect the learning outcomes.


Module Teaching & Assessment for Dissertation

Each student will be allocated a supervisor who will help them with the development of their project proposal, oversee progress with the project, comment as appropriate on draft materials produced by the student and be available to assist the student with the project, as appropriate.

The final year major project is assessed via the production of a dissertation which is normally some 12,000 to 15,000 words in length.

Where necessary, a viva voce will be conducted in those instances where the provisional mark is considered to be a marginal pass.

The major project has to include theoretical and critical discussion and is processed through Turnitin Software for Similarity. Students will be provided knowledge and understanding of how Academic Integrity is applied and how the Turnitin Similarity Report will be interpreted by Assessors. Additionally, all assignments must be referenced with appropriate citations using the Harvard Referencing Style Guidelines. Both Academic Integrity and Referencing Style practice will be explained in a 2-hour session provided by the College to all students in the student induction phase prior to the commencement of the programme.

To successfully complete the module an overall pass mark of 40% must be achieved. All assessments will be submitted via the internationally recognised plagiarism software Turnitin.

For Local/EU Students:

Year

Tuition Fees

Application Fees

Registration Fees

Year 1

€3,900

€100

€250

Year 2

€3,750

N/A

N/A

Year 3

€4,500

N/A

N/A

For International Students:

Year

Tuition Fees

Application Fees

Visa Sup Doc Fee

Registration Fees

Year 1

€6,500

€100

€200

€250

Year 2

€4,750

N/A

N/A

N/A

Year 3

€5,550

N/A

N/A

N/A

 

Fees include:

  • Assessment fee
  • Overall qualification certificate
  • Course material tutorial support notes
  • Access to online course resources

Monthly discounts are available, please contact one of our student recruitment staff members to learn more.

Registration for programmes can be made either online or by hand. For more information please visit the Admissions Section here

Face-to-face

Total: 4500

Contact Hours: 780

Assessment Hours: 220

Self Study Hours: 3,500

Full-time
19-65+
On campus - SmartCity Malta, SCM01, Ricasoli
The Bachelor in Marketing course is delivered over the course of three years, with two semesters at each level of study. With the exception of the major project which is the final piece of work undertaken by the student on the programme, there are no pre-requisite study modules.
The program aims to develop advanced knowledge and critical understanding in students regarding modern business management principles and practices. It enables students to gain comprehensive knowledge in accountancy, finance, strategic management, and human resources. Graduates are equipped to operate in multidisciplinary environments across various sectors, capable of critical analysis, decision-making, and professional teamwork. They demonstrate an advanced understanding of business challenges, proposing innovative strategies based on research. The program also fosters critical research skills, global awareness, and cultural insight. Students develop subject-specific interests through focused modules, enhancing their intellectual curiosity and professional development. They gain effective communication skills and advanced knowledge in management accounting, marketing, HRM, and tourism and events management. Graduates emerge with strong problem-solving and management skills, ready for the professional world.
Module Name Learning Outcome
BABM01 Principles of Business Management The module features the fundamentals of management through the functions of planning, organising, controlling and leading. It highlights the strategic approach towards managerial decision-making and provides knowledge to students on how to approach problems, challenges and opportunities linked with human resources, motivation and teamwork. It features the key fundamentals on communication, change management and leadership and highlights the importance of ethical behaviour and social responsibility in managerial decision-making. At the end of the module, you will be able to:
  • Exercise management and supervision in the key functions of management, namely, planning, organising, controlling and leading people. Facilitate the process of managing stakeholders and corporate governance in a competitive environment;
  • Study and influence culture and managing organisations through behavioural and situational models through motivational techniques;
  • Address and apply intelligence in unpredictable change in organisations through teams and team work and demonstrate a level of power and reasoning to manage activities effectively and efficiently;
  • Develop performance management systems of people and set measurement control systems;
  • Demonstrate aptitude and capabilities to complete basic finance and budgetary control;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM02 Fundamentals of Management Accounting and Finance Students will have knowledge and understanding of key components of accounting and finance including measuring and reporting financial position, performance and analysing and interpreting financial statements based on cash-flow statements, profit and loss account and balance sheets. The Module provides a sound basis of cost-volume profit analysis, costing and budgeting. Furthermore, it will provide students with knowledge, skills and competencies on how to make basic capital investment decisions and how to manage working capital. At the end of the module, you will be able to:
  • Exercise management and supervision in the key functions of accounting namely, measuring and reporting financial performance, making capital investment decisions, and doing budgets whilst reporting cash flows;
  • Study and influence accounting and finance managerial decisions focusing on making capital investment decision and financing the business in the long and short-term;
  • Be competent in understanding the regulatory requirements as set out by national and international bodies;
  • Address and apply intelligence in unpredictable change in organisations through teams and team work and demonstrate a level of power and reasoning to manage the finance of an organisation effectively and efficiently;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM03 Human Resources Management The module provides students with the knowledge and understanding of strategic HRM and also the skills, abilities and competences to prospective and present managers on how they maximise the potentials of human resources in an organisation. It provide the tools, knowledge and understanding on how the management of human resources management contributes towards corporate objectives. Students will enhance their knowledge and understanding of how HRM theories including performance management, recruitment and selection, employee welfare, ethics and corporate social responsibility, reward systems and talent management can be applied in practice. The module is intended to give students the know-how to resolve HRM issues and highlights the current trends in this important discipline in management. At the end of the module, you will be able to:
  • Be able to critically evaluate and apply theories to practice the main concepts and theories of human resources management;
  • Be able to identify, assess and practice the key functions of the HR functions from a strategic and operational perspective;
  • Be able to identify, determine and apply to practice the international human resources management perspective to issues, challenges and opportunities within the HR function of both public and private sector organisations;
  • Apply human resource management within a restructuring context and general organisational context;
  • Be able to evaluate and apply in practice the basics of human resources planning, recruitment and selection;
  • Be able to identify, evaluate and apply the basic concept of performance and reward management;
  • Be able to assess and critically evaluate the challenges, issues and opportunities for employee involvement, employee relations and human resources training and development needs for both public and private sector organisations;
  • Be able to identify, evaluate and apply practice in employee welfare principles;
  • Be able to apply HRM models, frameworks and HRM paradigms within organisational culture and diversity at the workplace;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM04 Strategic Management The module covers the different environments within which companies and public sector organisations have to operate and gives the students the appropriate knowledge to assess the strategic capabilities of an organisation. It further provides views and concepts of strategic choices and strategic purposes of organisations and highlights the key components of organisational culture and how this influences and impacts the strategy. Various types of business strategies are explained and tools, models and frameworks on how corporate strategy can be applied through diversification are part of the module content. The module includes theories and practical models that can be applied through innovation and mergers, acquisitions and alliances. Leadership and strategic change and how these are applied within a firm are key elements of this module. At the end of the module, you will be able to:
  • Identify the key components of a strategy and issues associated with organisational strategy;
  • Appreciate the contributions of different academic disciplines and theoretical lenses to practice strategy analysis;
  • Analyze macro- and micro-environments on organisational strategy and identify successful strategies for business organisations;
  • Use various concepts and technique to recognize threats and opportunities in the marketplace;
  • Identify and analyses how strategic capabilities can provide sustainable competitive advantage;
  • Understand and undertake stakeholder analysis and corporate responsibilities performance models;
  • Analyse the influence of organisational culture on strategy;
  • Identify and assess generic business strategies and internationalization and their benefits in a competitive environment;
  • Determine the appropriate choices between mergers and acquisition and alliances;
  • Assess the value of strategic change;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM09 Consumer Behaviour Establishing close and productive relationships with customers is considered to be key to marketing success, and customer equity has become an important marketing performance indicator. Based on a solid understanding of traditional customer relationship management and contemporary customer engagement theories, this module discusses the creation of high quality and engaging customer experiences designed to secure repeat business. At the end of the module, you will be able to:
  • Critically evaluate consumer behaviour concepts and theories;
  • Critically analyse factors affecting consumer behaviour;
  • Critically evaluate relevant literature in consumer behaviour;
  • Critically apply consumer behaviour theories to inform marketing strategies/recommendations;
  • At a level consistent with MQF Level 6 expectations, present research ideas based on an evaluation of theory and research;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM10 Marketing Analytics The module introduces students to the key concepts of digital analytics in the marketing discipline and how analytics can build knowledge of online customer behaviour and campaign effectiveness that can be used effectively in the business environment within which marketers now have to operate. At the end of the module, you will be able to:
  • Critically demonstrate the usefulness and application of key analytical tools for marketing data analysis in order to evaluate the return on investment on marketing programmes;
  • Critically interpret advanced Key Performance Indicators in digital analytics;
  • Demonstrate a critical understanding of the role of digital analytics for gaining actionable insights and in supporting marketing decisions;
  • Critically understand the impact of specific digital collection techniques on digital marketing activities;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM11 Digital Marketing Marketing increasingly occurs in a digital world and marketing graduates require specific knowledge and understanding of the impacts that digital technologies have had on marketing practice and consumer behaviour. The module introduces students to the core principles of how digital marketing and social media can help organisations to gain a competitive advantage. Information and communication technology is constantly and rapidly changing the way companies interact with consumers. The module provides a framework for understanding the contextual, strategic and operational issues involved in the application of digital transformation to marketing. At the end of the module, you will be able to:
  • Critically evaluate current developments, the opportunities and challenges of marketing technologies and discuss their future prospects;
  • Critically identify issues in developing marketing strategies for the web and the mobile wireless web;
  • Demonstrate a critical understanding and ability to analyse the issues involved in developing a digital marketing strategy;
  • Critically assess and design, implement and measure the success of an online promotional marketing campaign;
  • With appropriate criticality, effectively analyse digital marketing strategies for the web and the mobile wireless web;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM19 Research Methods The module highlights the importance of research mindedness within a business environment and builds upon elements already introduced in the other modules studied on the programme. The module enables students to develop research mindedness, critical understanding and skills for business research. Students will enhance their knowledge and skills on research mindedness and its relevance for practice. They will frame research questions and plan and develop a literature-based project proposal and make use of library/electronic resources. The module will further provide students with knowledge on qualitative and quantitative methodologies and the ethics of business research. The module will enhance a student’s ability to integrate research and theory for evidence-based practice. At the end of the module, you will be able to:
  • Recognise the importance and be able to explain the nature and purpose of research and classify different types of research;
  • Study and demonstrate the main stages in a research process and identify the characteristics of a good research project;
  • Address and apply intelligence in understanding the general standards for research at different levels for effective career progression and self-development;
  • Demonstrate competences and skills in identifying research constraints such as funding, time and resources and determine the knowledge, skills and personal qualities researchers need to produce meaningful research outputs;
  • Demonstrate competence in using different techniques for generating research topics;
  • Address and apply intelligence to negotiate access to data and to consider relevant ethical issues as part of the research project;
  • Apply intelligence and competences in planning the management of a research process;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM26 International Marketing Management The module will develop students’ critical thinking and ability to apply and adapt theories to case studies in international marketing. In exploring the international marketing mix, students will enhance their managerial confidence in operating in increasingly diverse and less understood environments, develop their awareness of cultural issues in international marketing and also the impact of ethical issues and corporate social responsibility in international markets. At the end of the module, you will be able to:
  • Critically understand the key theoretical concepts of international marketing;
  • Critically appreciate the difficulties of conducting marketing activities in foreign markets;
  • Critically understand the management of an organisation’s marketing mix elements in international marketing contexts;
  • Critically examine the various international marketing strategies employed by businesses in global markets;
  • Critically study the application of international marketing concepts to real business cases;
  • With appropriate self criticality, develop a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research skills;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM27 Services and Relationship Marketing The module initially introduces the principles of services marketing. The services sector, such as telecommunications, financial services, hospitality, transportation services, healthcare, and professional services, accounts for over three-quarters of Gross Domestic Product and employment in most developed countries. In light of the growing importance of services in local and global economies, it is important to understand the functionality of service offerings. This module will explore the distinctive characteristics of services and explore how these characteristics affect the marketing approaches used by organisations. At the end of the module, you will be able to:
  • Critically explain how the services sector operates in developed economies;
  • Critically define and illustrate the main components of services marketing theory;
  • Critically appraise the way in which services marketing theory can be practically applied in the service sector;
  • Critically develop and justify alternative marketing approaches that can be used by service managers;
  • Be able to present material relating to the topics both verbally and in written form and with a level of criticality consistent with learning at MQF level 6;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
BABM33 Management Research Project Each student will be guided on a one-to-one basis by an appointed supervisor on how to identify an appropriate research topic, an appropriate approach to adopt in seeking to address the agreed research question and how to apply relevant research philosophies and strategies. Students will be expected to be able to justify identified research questions and test emerging research hypotheses. The module necessarily seeks to build on BABM19. At the end of the module, you will be able to:
  • Manage and transform a research proposal into a research study that has the potential to add value to the area being explored;
  • Manage the planning of a research project, taking into account potentially complex and unpredictable situations, and including research milestones;
  • Undertake an analytical literature review in the chosen discipline area and, from this review, prepare an appropriate bibliography;
  • Understand and explain the relevance of differing philosophical perspectives and understand the main research paradigms which are significant for a business research project;
  • Understand the importance of research ethics at each stage of a research project, having regard to, for example, the principles of data protection and data management;
  • Review and apply knowledge to determine appropriate sampling techniques for a variety of differing research scenarios and be able to justify their selection;
  • Manage complex techniques to gather secondary and primary data and apply the knowledge, skills and understanding gained to an actual research project;
  • Make a contribution to professional knowledge and practice through the output of the major project;
  • Demonstrate an advanced understanding of relevant ethical expectations and any professional regulatory compliance requirements as set out by national and international bodies.
Programme Brochure Programme Timeline Apply Now

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